Over 21,000 people visited the 2007 Dirt Bike Show, 10% up on the previous year, and one of the best-attended in the history of the 4-day event.
There was certainly plenty to see, with 17 bike and quad manufacturers, including Adly, AJP,Aprilia, Beta, BMW, Can-Am, CCM, Honda, Husaberg, Husqvarna, Kawasaki, KTM, Sherco, Scorpa, Suzuki, TM and Yamaha. On top of that visitors could browse their way around the latest gear on 100 clothing & accessory display stands, then pick up a bargain or that must-have bit kit on one of the 50 retail specialists.
The MOTO stand looking all funky…
Plenty of celebrities were in evidence too – on Thursday Billy Mackenzie was presented with a brand new ZX-6R road bike as a reward for his efforts in MX1 and on the Friday Stefan Everts made a flying visit. Many road racers learned their craft on dirt bikes and World Superbike star Troy Corser and British Superbike riders Chirs Walker and Cal Crutchlow called in for a look around. Although Charley Boorman from the TV Series Long Way Down on BBC couldn’t come to the Show in person, his bike was there creating lots of interest.
For many people the Live Arena is the highlight of the Show and this year was no exception. Steve Colley returned with a new act and gave a simultaneous commentary over a radio microphone while performing his unique stunts. The pro-celebrity minibike racing lived up to expectations, with MX riders of the calibre of Carl Nunn and James Cottrill battling it out with MiniBike Champions Trevor Scott and Jonny Groves. Not forgetting the MiniBike FMX riders Arron, Dan & Joe performing flipping amazing tricks, including in-line back-flips.
Free attractions included the high energy fashion show on the Live Stage, quad rides for children, a climbing wall and regular displays by the UK’s No.1 bike trials rider Danny Butler
“We’ve had a great show” comments Paul de Lusignan of Suzuki GB. “The Dirt Bike Show has proved the best place to launch our new fuel-injected 4-stroke to the core market of serious dirt bike riders and we’re already looking forward to next year.” Rock Star energy drink chose the Dirt Bike Show to launch to the UK off-road market and provided a welcome boost for Show-goers and exhibitors alike.
“The success of this year’s Show has proved to be a welcome morale-booster for the trade at the end of a tough year and means that the industry can move forward into 2008 in a positive mind set,” adds Show Co-ordinator Joanne Watson of Promoto.
Dates for the 2008 Dirt Bike Show are currently being finalised, but it is expected to run at Stoneleigh Park next November.
For more information visit www.dirtbikeshow.co.uk