Moto Magazine


Oakley, now best known for its sunglasses and goggles, is based in Foothill Ranch, California. The company was founded in 1975 by Jim Jannard, who began by visiting motocross events to sell innovative motorcycle grips made from a unique material that actually increased grip with sweat, before going on to produce number plates, gloves, grips, and elbow and chin guards.

Jannard soon launched his first MX goggle, the innovative ‘O Frame’ which featured a lens curved in the perfect arc of a cylinder. Quickly championed by pros like Mark Barnett, Marty Smith, Johnny O‘Mara and Jeff Ward, the O Frame is still a mainstay of the range today, together with the new ‘Airbrake’, the first ever MX goggle with a lens made of injection-moulded optically pure Plutonite.

Oakley goggles are equipped with a fully adaptable and serviceable chassis, and many also come with ‘Switchlock’, which allows the rider to optimise visibility and comfort in any light condition by swapping lens tints, using a process which is fast and hassle-free. Other Oakley innovations include ram-air surge ports to provide fog-cutting airflow, and the most optically advanced tear-off system in the industry.

Oakley goggles are worn by many of the sport’s leading names, including Ricky Carmichael, James ‘Bubba’ Stewart, Ryan Dungey, Cole Seely, Eli Tomac, Jeffrey Herlings and Ryan Villopoto. There is also a Oakley women’s team featuring Floridian Jessica Patterson, winner of an incredible 27 national championships.


Year founded
Founder Name
Jim Jannard
Based in


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